WE REINVENT TOURISM

THE BALANCED WAY

Challenge

The global influences of digitalization, sustainability and mobility changes, as well as the overtourism debate and lockdown, represent an existential challenge for conventional tourism / destination management.

The tourism industry is held responsible for the entire process and the effects of guest movements.

The phenomenon Post-COVID: The lack of control of individual tourists leads to overcrowding, undercrowding and other unbalanced tourism distributions in the destinations.

Sustainable. Digital. Individual.

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